Ala Chemicals was founded in 1963 by its founder and Proprietor Syed Amiruddin Alavi. The company started its operations modestly with only 1 product, Dentonic Toothpowder and this spell of 1 product lasted till May 2002 and since, the company is actively offer newer, quality products in Oral Care. Dentonic Toothpowder, Dentonic is one of the largest manufactures of the oral care brands. The Dentonic range of Oral care products are available throughout the country. Dentonic Toothpowder is the pioneer in dental care product. Dentonic Toothpowder is a unique product, the product has become a generic name and is the necessity of every home. Establishing a strong brand is essential to building and maintaining a robust consumer base need to know why they should buy a product or service, what benefits they will derive from using it, and how it will enhance their businesses. The connection they make with the brand, whether perception or experience-based, strongly influence purchasing behavior and impact the bottom-line. Dentonic is such a product. It became one of the leading Oral Care products Industry in Pakistan. Today nearly 45 years after the formation of ALA CHEMICALS products are sold by the name of Dentonic. Dentonic enjoys support of a fully developed Laboratory, which has the equipment, expertise and capability in developing Dentifrices for all ages and segments of market. Strict quality control methods and procedures are applied in manufacturing and processing.